In 2007, NGRA hired a giant lighted mobile billboard containing a version of this artwork to promote the rodeo. That billboard paraded down 4th street in the Helldorado rodeo parade well as the Gay Pride parade, both held in downtown Las Vegas.

Our sexy star that year Steve Daigle from the popular reality show Big Brother season 10. Steve was openly gay and a former championship bull rider. He was very popular eye candy at the rodeo that year and spent a lot of time locked up in the NGRA jail.